Event & News

On August 8, 2025, Shinhan Securities Vietnam (SSV) officially launched S-ERA – an AI-powered virtual news assistant designed to help investors stay updated with market news quickly and intelligently across SSV’s trading platforms. This marks an important milestone in SSV’s digital transformation strategy, aiming to deliver a more comprehensive investment experience.

I am S-ERA, your virtual news assistant!

S-ERA is an AI assistant integrated directly into the news articles within the News section on SSV’s website and trading application. It enables investors to access and interact instantly with financial, economic, and stock market news. Leveraging advanced language processing capabilities and in-depth data analysis, S-ERA not only summarizes content but also delivers curated overviews from reputable information sources.

The name “S-ERA” (short for Shinhan Era) represents SSV’s spirit of innovation and commitment to continuously applying useful AI technology to support investors in this new stage of growth.

Intelligent news summarization & Instant information responses

In its first release, S-ERA offers two key features:

1. Instant information responses – Allows users to ask questions directly about the news article they are reading and receive accurate, real-time answers. This helps clarify unclear points and maximizes the efficiency of information absorption.
2. Intelligent news summarization – Condenses the entire news content into concise, focused text, highlighting key elements such as timelines, context, index movements, and capital flow trends. This saves investors significant research time while keeping them informed of the day’s most important news. SSV is also developing a relationship network diagram feature for news summaries, providing a more visual and interactive experience.

In the future, S-ERA will continue to evolve to become smarter and more specialized, offering comprehensive investor support: from stock analysis, recommendations, scheduling, and trading, to investment consulting and interactive conversations via text, voice, or AI-powered virtual avatars. S-ERA aspires to become a trusted companion throughout every stage of a customer’s investment journey.

Aiming for a multi-dimensional, comprehensive investment experience

S-ERA is a strategic move in SSV’s digital transformation journey, integrating artificial intelligence to personalize the investment experience and enhance efficiency across both its website and mobile application. Moreover, SSV remains committed to continuously upgrading S-ERA to become a powerful and indispensable investment support tool.

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You can also learn about opening a Shinhan Securities account through the Shinhan Bank app here.

To open a securities account, customers only need a valid ID card. View the account opening guide here.

Download the San Xin Ha app – a specialized platform for stock trading and market updates: Link IOS, Link Android.

For more information about the program, please contact the Hotline: (028) 6299 8000 or email support@shinhan.com.