- IDP is a Vietnam dairy company, well-known for not only the 5th largest market share (2019: 4%) but also the 3rd biggest charter capital (VND589bn) amongst listed local dairy companies (after Vinamilk and Mocchau Milk). The company aims to aggressively boost its market share by further supporting its distributors to enhance sales, via cuts-off ineffective point-of-sales (POS) as well as increasing discounts and promotions to effective POSes. - IDP spent VND400bn on upgrading their factory to improve the product packaging in 2021. Besides, the company pushes-up marketing activities and sharply enlarges their brand awareness (LIF and Ba Vi milk products) to their target customers, accounting for 25% of the Vietnam population. We expected that the demand for IDP's products will be stimulated, resulting in higher sales growth.
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