Summary
- Retail is the business of selling consumer goods or providing services to customers through multiple distribution channels. Retailing contributes nearly 50% to the country's GDP. The in-store retail channel is the most popular channel in today's market. Other forms of non-store retail (online retail, e-commerce channels) are also becoming more common.
- Despite the volatile economic conditions, the accumulated retail sales in 10M2023 still sustained a positive growth trajectory compared to the high base of 2022. Many retailers apply the multi-channel sales model to integrate and optimize sales capabilities from traditional and online channels.
- Retail growth is expected to reach 12-14% YoY in the coming years thanks to (1) the economice recovery, (2) people's income enhancement, and (3) potential growth of new retail segments.
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